Wednesday, December 21, 2011

Social media wizardry

As the year comes to an end, so does a social media adventure that began in June.   Last night my social media maven partner in crime, Tanya Gorlow and I did our final on-camera interview for KillcamLive.  A place where we have spent the last six months helping develop.  Prior to the interview, I had no clue what we would talk about and thought it would go quickly.  But once the camera started rolling and the questions came, there was so much for us to talk about and ponder.
 
Imagine making a film project that depended on the interaction from people online.  One starts to worry about how to get people to follow you, and then keep them.  For the first five months of the project, as we created this world for our characters, our social media team went out and created people with lives and photos to make them seem real to our soon to come followers.  But what was incredible, was once the project went live, there was no stopping us.  If you've never participated in an livestream, you should, it is an amazingly weird experience (check out Ustream or Stickam).  For the first week, I was glued to the livestream, nothing was happening, but yet I stayed and watched.  As the weeks went by fans started re-posting the kills, adding music and commentary, and super fans like ESL Kevin posted weekly wrap ups and blog posts (which are now on their own fan blog, visit to see what you missed.)
But what do you do with all that information and how do you find it all.  That's where we're at now.  We want to be sure that we archive all the information that people put out there, it can be used for something right?  So right now I'm in the process of collecting all the Facebook information that people posted, who knows some of it may end up in the final product.  Did you know you can download your personal Facebook data?  Yup, you can!   Here's some info from Facebook:
What's in your archive?
  • Your friends' names and some of their email addresses (Note: only email addresses for friends who've allowed this in their account settings.

  • Your profile (timeline) information (ex: your contact information, interests, groups)
  • Wall (timeline) posts and content that you and your friends have posted to your profile (timeline)
  • Photos and videos that you have uploaded to your account
  • Notes you have created
  • Events to which you have RSVP’d
  • Your sent and received messages
What's not in your archive?
  • Your friends' photos and status updates
  • Other people's personal info
  • Comments you've made on other people's posts
  • Any comments that you and your friends have made on your Wall (timeline) posts, photos, and other profile (timeline) content
Why do you want a copy of your information?  It's an important part of controlling what you share.
In addition, downloading a copy of your information may come in handy if it only exists on Facebook.  For example, you may have lost your mobile phone, which contained many photos you took using that phone. If you had uploaded those photos to Facebook, then downloading your information lets you get copies of them back on to your computer.

At the end of the day, the producers extrordinaire, April Wade and Canyon Prince, put together a terrific team and we got over 3 million views in 8 weeks, you can't ask for more success than that.  Ok, the articles in Variety ("Indie 'Killcam' exploits social media", "Jeff Kalligheri, CEO, Waterstone Entertainment")  helped as well.

I'm sad to see it go, but I have learned a ton of stuff.   Be sure to watch for us, as we may be coming to a theater near you.