1. Website Integration: Include the Like button throughout your site (blog, landing pages and any other marketing effort). It creates opportunity for social engagement. Make sure your web pages are integrated with your Facebook page.
2. Facebook Pages: Good thing to note - “Just because you hit ‘publish’ doesn’t mean your news post went to all your fans"
3. Facebook Ads: the goal would be to captute this person w/in FB
4. Facebooks Apps
5. Facebook Analytics